July 10th, 2012 3:10 PM by Teresa Molina
The build-up to the November presidential elections is reaching a fever pitch, with both candidates assembling an arsenal of potential appointees and hoarding financial ammunition by the millions. All that cash is fuel for launching the massive marketing schemes poised to flood the airwaves and print outlets in the coming months. And while the average person is able to contribute his median $55 donation, there are some major players adding weighty sums to the campaigns of both candidates.